Transmedia – the Story, the Experience and the Needs

When Paul Burke commented on a post of mine a week ago he mentioned that there is a subtle difference between the story and the experience. That thought has been nagging away at the back of my head for a bit, so I decided to elaborate slightly on the matter.At MediaCity, we have a number…Read more Transmedia – the Story, the Experience and the Needs

Creating a Transmedia Symphony

I re-read the article in Wired on transmedia today, and found it as good a read as the first time. Coming to the last paragraph I read Jeff Gomez’s comment about transmedia and the birth of a new Mozart, ”We are going to see visionaries who understand the value of each media platform as if…Read more Creating a Transmedia Symphony

Pitching transmedia

(disclaimer: there are as many pitches as there are ideas, and as many ways to pitch them as there are people to pitch them to. With that in mind, I hope you get something out of this post.)I’ve met a number of people who subscribe to the notion that what people do for a big…Read more Pitching transmedia

Transmedia – the story of the story

I find it exhilarating and exciting to follow the current flow of interesting discussions and even more interesting projects and examples of transmedia bouncing around the Internet these past few weeks. Suddenly it seems like everyone is talking transmedia, from a great number of angles. So, having read some tweets and comments on current transmedia…Read more Transmedia – the story of the story

Transmedia sans fiction

I'm a big fan of @Jeff_Gomez, as you've probably noticed. He really opened my eyes to the powers of transmedia at The Pixel Lab in Cardiff last summer (and he also helped create the Magic The Gathering card game, which I thoroughly enjoyed playing back in the day 🙂 .*I've enjoyed listening to his visions…Read more Transmedia sans fiction

A guest post and a couple of questions

I wrote a guest post for ReedMIDEMs MIP blog; it's geared towards the typical MIP-goer; i.e. a TV executive with a fair amount of years in the biz, just hearing about the term "transmedia" for the first time and wondering whether this will be a hype that'll fade away in a couple of years time,…Read more A guest post and a couple of questions

The mixing of Real and Not Real in Transmedia

(the musings continue, now with something I'm struggling with right now)One particular challenge that I face while developing transmedia, is the thin line between being just about enough fictional, but not too fictional. I don’t work – or, should I say, I do not at the moment work – with drama-based transmedia projects; instead, the…Read more The mixing of Real and Not Real in Transmedia

Musings on transmedia development

(Felt the need to write down some stuff re: transmedia development that have been bouncing around in my head for some time. It's basically just some reflections from the ground floor of the transmedia development factory...)We started out as developers of interactive television-formats some five-six years ago. These were based on television as the core…Read more Musings on transmedia development

MIPCOM apps – a review

I was suitably impressed with the iPhone app launched for MIPTV this spring. Now we have two competing apps, the official MIPCOM app and a "survival gide to MIPCOM", launched by C21 and Warner Bros. Below, a quick review of the two apps. Which one do you need? (Note: this is of the 30th of…Read more MIPCOM apps – a review

TV Entertainment Forum

Just back from London where i had the chance to take part of the TV Entertainment Forum, thanks to winning the Entertainment Twitch competition over at Combined Mind's web portal.As a brief reflection on the day, I found it totally instructive as the heads of commissioning from all major broadcasters told the audience more or…Read more TV Entertainment Forum