Transmedia – the jigsaw puzzle

From the first time I laid my eyes on Robert Pratten’s picture defining transmedia (slide 6 here), it made sense. When we started out creating formats some five-six years ago, interactive television was the rage. In Finland, where I work, MHP (Multimedia Home Platform) was the chosen platform for set-top-box interactivity. What baffled me from…Read more Transmedia – the jigsaw puzzle