Author: Simon Staffans

Make sure it fits!

Note: this might be too basic for some, but as I noted above, I’m keeping this blog as a notebook for myself as well; most of the musings here have come as a direct consequence of pondering on the development of ideas I’m working on, and I know there is a considerable chance that I'll…Read more Make sure it fits!

The Value of Truth in Transmedia

There are many important aspects to consider when starting out creating a transmedia property. There is creating the mythology, the narrative superstructure, as deep and rich as possible. There is timing all different releases, and making sure the right things get released on the right platforms. There is securing a sound financial basis to stand…Read more The Value of Truth in Transmedia

Tools for Transmedia part three – WireWAX

I first laid my eyes on WireWAX’s technology for producing clickable videos at this years (2010) Pixel Lab in Cardiff in July. Paulina Tervo of WriteThisDown Productions had used the technology for her documentary work on the Ethiopian village of Awra Amba, adding clickable sections that nicely and seamlessly let you know more about the…Read more Tools for Transmedia part three – WireWAX

Transmedia in 2020 AD

(The background: our third child, a baby girl, was born on the 15th of December. Now, I’ve watched my other kids, born in 2000 and 2004 respectively, take to the new media landscape as if they’ve never done anything else before (which they haven’t, come to think of it ☺ ), mastering iPhones and iPads…Read more Transmedia in 2020 AD

Holiday hiatus….

.... with holidays fast approaching and a newborn baby girl in the house I will now take a couple of weeks off to concentrate on things that are NOT transmedia NOR cross media or any kind of media at all. Hope you have a Merry Christmas and a successful 2011!

What makes a good transmedia format?

It is very encouraging to see how quickly transmedia has become a trend that not only is a buzzword or a hype, but rather a phenomenon that seems to grab peoples’ attention and imagination and spur them on to think in new ways, create new things and talk to new people.There are still probably as…Read more What makes a good transmedia format?

Transmedia – destroying or enhancing franchises?

I just read this excellent post on how a transmedia take on expanding a franchise can ruin the franchise beyond redemption. It rings absolutely true and is a danger that we all should be aware of.From my point of view, which then would be the point of someone who has been developing formats for interactive…Read more Transmedia – destroying or enhancing franchises?

Posting elsewhere

As I have written about earlier, I'm blogging over at ReedMIDEMs MIPBlog as well. Just did a short piece showcasing interesting transmedia projects, past, present and future. I guess I could post a copy here, but that wouldn't feel fair to them, so here's the link instead 🙂

Funding transmedia – a comment

I thoroughly enjoyed reading the debate in the comments on Simon Pulman’s post commenting on the presentation of the ARG Perplex City at the NYC Transmedia meetup a couple of days ago. Andrea Phillips presented the work they had been doing on the ARG, which in itself is an impressive and inspiring talk. The live…Read more Funding transmedia – a comment

Users, meet Story. Story, meet Users.

Disclaimer: some of my posts are down-to-earth stuff from a developers point of view. Others, like this one, are more of the rambling-philosophically-late-at-night kind of stuff. In those cases, this acts more like a notebook to jot down thoughts I'd otherwise forget. If someone else also finds something of use, that's brilliant. There are two…Read more Users, meet Story. Story, meet Users.