... a post where I try to help TV executives view, understand and evaluate possible transmedia projects. It's over here.

Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice.  For several years a lot of talented people around the world have been working on transmedia projects,…Read more Transmedia – the ketchup effect

Transmedia is a buzzword to many. For others,it’s a word that promises gateways into new experiences. For yet others, it’s aterm that is filled with challenges and possibilities on a storytelling and creative level. It all comes down to one simple question: what do you want transmedia to do for you? Do you want transmedia…Read more What do you want transmedia to do for you?

Again this past week I find myself impressedby the amount of thought processing that people put into thinking abouttransmedia and its’ impact on all kinds of media (and other kinds of artexpressions, such as theatre for instance, (which admittedly was from last year but popped up on my radar only now).Reading through a number of…Read more The five pillars of transmedia

I was approached the other day by someonelooking for a bit of advice on transmedia. Her situation is one that I believeis similar to a lot of people’s. With the growing acknowledgement of transmediastorytelling as a possible way to tell stories and engage audiences, drivebrands, foster interaction and generate revenue, many have started to look…Read more Starting out in transmedia – 5 points of advice

I read a good post by Marc Binkley the other day, entitled ”Transmedia Storytelling and Content Marketing”. The post brought up what I believe will be a very hot trend in marketing; realizing that (as Marc lines up in his post) 1. Consumers are media, 2. People yearn to belong and 3. Communities identify themselves in each…Read more Marketing transmedia

The other day I spent 23 minutes watching a video from the BBC. It was 23 quite well spent minutes, as the journalist inquestion – Rory-Cellan Jones – had devoted quite a lot of effort to his subject, that ofthe future of television. The video features interviews with people fromMicrosoft, Google, Dijit, even Robert Scoble. The talks…Read more How to develop television shows for a social and multiplatform world

As some of you might have noticed, I published”One Year in Transmedia” a couple of weeks ago, a curation of this blogcombined with a number of interviews with some really intelligent and creativepeople in the field of transmedia. In one of the answers – ”What instrument doyou see yourself playing in the transmedia orchestra?” –…Read more The Transmedia Beat