The mobile tv circus rolls on and on. Latest news is that Nokia will partner up with Malaysian MiTV to roll out mobile tv offerings on the DVB-H platfom in the second half this year. As is stated, the people of Malaysia will “be able to watch the latest news, engage in music videos and documentaries or even catch their favorite TV series anywhere, anytime directly on their mobile devices”.
Have we heard this before? Yes we have.
Furthermore, all the talk about this venture is about the technology – “there’s no streaming and lag associated with it. You will be able to switch between channels instantaneously, and on top of that, the picture quality and reception will be better than any video streaming service available today.” So it’s great, it works, and it’s still the same content, on another device.
What I’m personally still waiting for is, however, something that goes the other way around – not implementing a technology that just lets the audience watch the same content on another device, but rather content that has been developed to fit just that particular device. So far, there have been precious few attempts to develop anything new and exciting.
Mobile tv – still needs some tuning, methinks.