…on getting your format The Farm commissioned to Brazil and broadcaster Rede Record. As has been concluded before, the format market is going more and more global, with more and more formats coming from territories outside the traditional ones – UK, US and Holland. It makes me very happy to see Scandinavia doing well with a number of formats worldwide (partly because it makes it easier for someone else from the Nordic countries, well, yes, like me, to be taken seriously with our excellent ideas and formats).

So congratulations! And happy anniversary Finland, independence day tomorrow. Whee!