Joost was seen as “the next big thing” when it opened up it’s P2P television venture a good while back. And yes, it was a bit exciting, and a bit like no one had done before (although there was, and are, quite a number of competitors with the same idea atm, like Babelgum, Vuze, Veoh etc etc, including the real competitors like Hulu or the BBC iPlayer).
But it was not really meant to be, at least not as the creators had intended. It’s since evolved from a download application to a purely online and Flashbased videofeed, and it did seem as if it was meant to go out with a whimper at some point, sooner or later. Alas, perhaps not.
Joost has now teamed up with Apple, designed an interface specially for iPhone and iTouch (since the iPhone as of yet does not support Flash) and is now offering the full Joost experience on iPhone as well.
This is definitely a step in the right direction. What remains to be seen is if Joost can up their content to something a little bit more engaging and exciting than what they have on offer now – if I as an iPhone owner have 10 minutes to watch something, I don’t want to spend 4 of those searching for anything watchable… so, more premium content, thank you! 🙂