Hear, hear! The latest word on Joost.

It’s always nice, and a bit annoying, when someone else articulates your own feelings in words in a much better way than you yourself have been able to do. So, it’s with a mixture of both that I just read William Coopers article on the new developments over at Joost on his Informitv-pages – read it here – and find that the feeling in the back of my head I’ve had every time I’ve opened Joost (or Babelgum for that matter), and the probable reason why I check it out once a week – tops – nowadays, was just exactly what William stated at the end of the article.

As he points out, Joost and its rivals represent a breakthrough when it comes to technical matters, programming, how to use the Net and so on. What they don’t represent is a better way of consuming media – at least not a more appealing way. As William says –

“At the moment, [Joost and Babelgum] seem rather sterile. Unlike television, which is constantly appealing to its sense of immediacy through a continuous flow of programming and promotion, these video-on-demand environments are less dynamic. As with many other on-demand systems, there is a sense that the same material will still be there tomorrow, in which case why watch it now?”

Quite so.

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