In October, everything was looking rosy and nice. Vodafone launched their mobile TV channel, in exclusive cooperation with BT:s Movio-service, giving their 4.5 million mobile phone customers in the UK access to loads and loads of mobile TV content (and of course anyone else who’d like some mobile TV as well).

Now? Well, a good thing is that there was a surge of new subscribers around Christmas. A bad thing is that the surge amounted to no more than 2,000 persons, with the total amount of subscribers amounting to no more than 7,000 persons as of yesterday.

There is a nice phrase in the English language to describe a situation like this.

It’s called “tits up”, and that’s what Virgin Mobile TV has gone.