Transmedia and the corporate world

One of the things I’ve been doing more of lately than ever before is talk to companies and corporations about their communication strategies and how they approach their own stories. It should probably come as no surprise, since the companies I’m talking to are very much not in the media sphere, that the knowledge about…Read more Transmedia and the corporate world

Taking The First Steps in Transmedia

First, a full disclaimer. I’m writing this post not so much for you, dear reader, as I’m doing it for myself. Let me explain. As I’m increasingly working with people who have no or little experience of transmedia (or even cross media or any of the theories or practices behind multiplatform storytelling), I find myself…Read more Taking The First Steps in Transmedia

The art of limiting

File this brief post under ”basic things that are really good to keep in mind at all times”. When it comes to cross media creation and transmedia storytelling development, the sky is the limit. You could make a good case for almost any media platform to be included. You could develop strategies for all existing…Read more The art of limiting

Transmedia – different fields, different uses

When I pitch projects to possible buyers, possible customers or possible collaborators, I frequently refrain from using the term ”transmedia”. I’ve found that it often interferes with discussions, moving it into a debate around definitions or general practices, rather than letting the talking focus on the project at hand. That, or it is (still) met…Read more Transmedia – different fields, different uses

Be the calm in the noise

When I’ve done talks and workshops for different groups of students in different countries lately, there’s one thing in particular that has struck me. I’ve shown quite a few innovative and successful examples of projects that are in the transmedia vein and are focusing on audience engagement. However, these case studies are always followed by…Read more Be the calm in the noise

The art of predicting the future

I’m a habitual blogger. When I feel I have something to share that might be of use to someone else, I write a blog post about it. Most often it is something rooted in something I’ve attended or some project I’ve been working on and challenges and solutions I’ve encountered while working on it. Sometimes…Read more The art of predicting the future

Digital4C – a reflection

I was invited earlier this week to hold a keynote presentation at the Digital4C conference in Barcelona, Spain. The conference brought together a diverse crowd of content creators, scholars, government officials, students, music industry people, game designers… you name it. I held my talk on the subject “Talking Transmedia: Content Development and Monetization” (which I…Read more Digital4C – a reflection