Transmedia is a buzzword to many. For others,it’s a word that promises gateways into new experiences. For yet others, it’s aterm that is filled with challenges and possibilities on a storytelling and creative level. It all comes down to one simple question: what do you want transmedia to do for you? Do you want transmedia…Read more What do you want transmedia to do for you?

Again this past week I find myself impressedby the amount of thought processing that people put into thinking abouttransmedia and its’ impact on all kinds of media (and other kinds of artexpressions, such as theatre for instance, (which admittedly was from last year but popped up on my radar only now).Reading through a number of…Read more The five pillars of transmedia

I was approached the other day by someonelooking for a bit of advice on transmedia. Her situation is one that I believeis similar to a lot of people’s. With the growing acknowledgement of transmediastorytelling as a possible way to tell stories and engage audiences, drivebrands, foster interaction and generate revenue, many have started to look…Read more Starting out in transmedia – 5 points of advice

I read a good post by Marc Binkley the other day, entitled ”Transmedia Storytelling and Content Marketing”. The post brought up what I believe will be a very hot trend in marketing; realizing that (as Marc lines up in his post) 1. Consumers are media, 2. People yearn to belong and 3. Communities identify themselves in each…Read more Marketing transmedia